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2014 Automotive Buyer Influence Study Infographic

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Article Highlights

  1. While consumers are spending less time shopping overall, the amount of time they are allocating to online is growing. This means there is more opportunity to influence shoppers to purchase your car from your dealership while they are actively researching and shopping online.

Since 2011, the IHS Automotive Buyer Influence Study has provided groundbreaking information about the influence of media among New and Used Car Buyers. This infographic highlights key statistics from the 2014 Automotive Buyer Influence Study, including:

  • How much time consumers are spending car shopping
  • The amount of time allocated to online car shopping
  • How and where consumers are spending their online car shopping time

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