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4 min read
Electrified Trucks Attract New Kind of Buyer, Cox Automotive Research Shows
04/25/2022
More than a dozen automakers are introducing electrified pickup trucks – full EVs or hybrids – over the next couple of years. One of those is Ford, which will be celebrating the delivery of the electric F-150 Lightning to its first customers on Tuesday, April 26. With so many electrified pickup trucks hitting the market, the question is who will buy them. Will it be traditional…
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Electric Vehicles
pickup trucks
Electrified Vehicles
Market Insights
Data Point
4 min read
Consumer Snapshot: Electric Pickup Trucks
01/22/2021
A whopping 2.9 million pickups were sold in the U.S. last year, making up roughly 20% of the entire auto market. While electric vehicles (EV) receive significant consumer and media attention, they remain a very small portion of new-vehicle sales each month. That may well change, though, as a new breed of full-size EV pickups enters the stage. Cox Automotive is interested in this intersection of…
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Electric Vehicles
EVs
pickup trucks
Market Insights
Data Point