- Subaru posted a nearly 3% gain over June 2018, another record. That marks 91 consecutive months with year-over-year sales gains.
- In June Jeep Gladiator pickup had another strong month in the U.S., with sales of 4,231 and an ATP of a wallet busting $54,549.
- With full-size pickups, it’s a six-horse race but really only three compete. The top 3 – F-Series, Ram and Silverado – racked up 195,635 sales in June.
Last week we closed the books on the first half of 2019, with June sales coming in at a healthy clip but the overall market down from year-ago levels. Fleet sales are stronger than retail sales and SUVs/Crossovers are performing better than cars. No surprises, really. We are rolling in a post-peak world right now. After a week of soaking on the numbers, our Industry Insights team picked ten takeaways from June sales that you might have missed:
- First, let’s take a moment to salute Subaru. They posted a nearly 3% gain over June 2018, another record. That marks 91 consecutive months with year-over-year sales gains, a winning streak even Joey Chestnut would envy. (In case you missed it, Chestnut won the annual Nathan’s Hot Dog Eating Contest on the 4th of July. Again.)
- Not all cars are crazy expensive. The most affordable car last month: The Chevrolet Spark, with an average transaction price (ATP) of $15,401. We are estimating more than 2,000 buyers went low and bought a new Spark in June.
- Fiat Chrysler CFO Richard Palmer was born in England but likely loves pickups like a native Texan. In June, in addition to selling 68,098 Ram pickups at $50,793 a pop, his Jeep Gladiator pickup had another strong month in the U.S., with sales of 4,231 and an ATP of a wallet busting $54,549. The ATP is down from May, as expected, but it’s still $54,549and second only to the full-size GMC Sierra in the pickup truck world.
- The weather in June must have been sunny across the U.S., at least at VW dealerships. Last month, the Beetle Convertible outsold its tin top brother nearly 2 to 1. And it will be downhill from here. Production of the VW Beetle ended on July 9, 2019. Read “RIP VW New Beetle: The Passing of an Icon” from Matt Delorenzo, senior managing editor, Kelley Blue Book.
- There was a time when Porsche was a sports car company, defined by the rear-engine 911 rocket ship. Nicht länger. In June, nearly 75% of the brands total U.S. sales came from two front-engine SUVs, the Cayenne and Macan.
- New-vehicle inventories finished at under 4 million units for the second month in a row. Days’ supply in June was 67. For cars, the supply was 56, down 7 days year-over-year, but up from May. Light truck supply was 72 days, up 2 days from last year and 4 days from May.
- With full-size pickups, it’s a six-horse race but really only three compete. The top 3 – F-Series, Ram and Silverado – racked up 195,635 sales in June. The bottom 3 – Sierra, Titan, Tundra – carried only 32,113. And worth noting, Titan and Tundra combined for a tally of 12,543.
- In June, following a peculiar consistency of our market, sales of the top 30 vehicles accounted for 50% of the total volume. In all 296 different models registered at least 1 sale in June; 30 vehicles in the basement each sold less than 100 units. Highlight from the bottom: 3 Dodge Vipers were sold in June 2019. Production of the Viper ended in August 2017.
- Like variety? According to Kelley Blue Book segmentation, the most competitive segment in our market is Entry-Level Luxury Car, where everything from the Cadillac ATS to Lincoln MKZ is available. The segment has 27 unique models, with BMW 3-Series at the top: 4,927 sold in June. Average MSRP in the segment: $47,787. Lease penetration is routinely above 55%.
- How do you know when a company eats a bad sales month? They highlight commercial vehicles in their media announcement. That was Nissan last month, noting their NV200 compact cargo van hit 1,737 sales in June, a record and up 1.2 percent from last year. The rest of the brand? Down a distasteful 15.4%.