icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Let's Put the Power of us to Work for You! Join us at NADA2023.

See what's new x

Data Point

New-Vehicle Affordability Declines to New Low in June

Share

Facebook Share Twitter Tweet Linkedin Share Email Email

Article Highlights

  1. New-vehicle affordability declined in June to a new low on the affordability index, which dates to 2012.
  2. The number of median weeks of income needed to purchase the average new vehicle in June increased to 37.0 weeks in June.
  3. With the decline in June, new-vehicle affordability was much worse than a year ago when prices were lower, incentives were much higher, and government stimulus support was larger.

With market dynamics leading to record prices and record low incentives, new vehicle affordability declined this spring. In addition, with waning stimulus support, affordability declined in June to a new low on the affordability index, which dates to 2012. The number of median weeks of income needed to purchase the average new vehicle in June increased to 37.0 weeks in June from an upwardly revised 35.5 weeks in May.

Cox Automotive/Moody’s Analytics Vehicle Affordabity Index
Click image to enlarge.

Most factors moved against affordability in June. The price paid moved higher, incentives declined, and estimated median incomes fell. Offsetting some of the inflation, the average financing rate decreased, which helped to limit what would have been an even higher increase in the monthly payment.

With the decline in June, new-vehicle affordability was much worse than a year ago when prices were lower, incentives were much higher, and government stimulus support was larger. Affordability in June was worse than at any month covered by the index data, which dates to January 2012. The second worse affordability month was October 2013.

Click here for the full methodology for the Cox Automotive/Moody’s Analytics Vehicle Affordability Index.

The next update of the Cox Automotive/Moody’s Analytics Vehicle Affordability Index will be published on August 17, 2021.


The Cox Automotive/Moody’s Analytics Vehicle Affordability Index (VAI) is updated monthly using the latest data from government and industry sources, including key pricing data from Kelley Blue Book, a Cox Automotive company. This important industry measure will be released at mid-month to indicate if the prices paid for new vehicles are moving out of consumers’ financial reach or becoming more affordable over time.

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.