icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Get Insights. Get Inspired. Get new perspectives at the first-ever Cox Automotive Fall Expo on September 27 - 30 2021.


Data Point

New-Vehicle Inventories Low but Starting to Stabilize


Facebook Share Twitter Tweet Linkedin Share Email Email

Article Highlights

  1. Days’ supply of unsold new vehicles inched higher to 31 from July lows.
  2. New-vehicle average listing price climbed, approaching $42,000.
  3. Kia, Honda and Toyota tied for the lowest inventories.

After slumping to historic lows a month ago, new-vehicle inventory, based on days of supply, showed signs of stabilizing as the U.S. industry entered August, according to a Cox Automotive analysis of vAuto Available Inventory data. Still, overall inventory remains far lower than normal while average listing prices keep climbing.


Total Inventory
as of end of July


Days’ Supply


Average Listing Price

Topline data revised September 15. Story content has not changed.

The total U.S. supply of available unsold new vehicles stood at 1.2 million units as July closed, down from 1.3 million at the end of June. As August opened, inventories were running 53% below 2020 levels and 68% below 2019 levels, according to a Cox Automotive analysis. Supply has been trending lower since mid-December, just before the global computer chip shortage came to light and triggered production cuts.

Because the pace of new-vehicle sales slowed, the days’ supply edged higher throughout July to 31, compared with a record-low 29 days’ supply at the end of June.

The Cox Automotive days’ supply is based on the daily sales rate for the most recent 30-day period. New-vehicle sales lost momentum throughout June and July as consumers could not find the vehicles they wanted or balked at high prices. New-vehicle sales were up only 4% in July compared with a year ago. The July sales pace (seasonally adjusted annual rate or SAAR) dropped to 14.8 million, after averaging more than 17 million a month in the first half of 2021.

“The new-vehicle market is starting to show signs of stabilization around inventory levels,” said Cox Automotive Senior Economist Charlie Chesbrough. “The sales pace has been falling as supply is constrained and consumers wait for improvement. While the days’ supply is stabilizing – and, in fact, it rose slightly at the end of July – inventories remain tight and are far from normal.”

As August opened, the average listing price for new vehicles set another record. It rose to $41,729, up from $40,999 a month earlier. The average listing price heading into August was running 9% above 2020 levels and 14% above 2019.

The non-luxury average listing price was $38,583, up from $37,637 a month earlier. For luxury vehicles, the average listing price remained just above the $60,000 mark at $60,069, nearly $600 below a month earlier.

Prices are expected to remain high until inventory levels improve. In addition, little older inventory is leftover, as is usually the case this time of year when dealers sell down old stock to make way for the new model year products.


The Kia, Honda and Toyota brands tied for the lowest level of inventory at a scant 20 days’ supply. Chevrolet, GMC and Mazda were below average for days’ supply.

Click to enlarge chart.

The new Kia Carnival that replaced the Sedona minivan had only a 10 days’ supply. Since its launch earlier this year, it has had low inventory. The only model with less inventory was the Chevrolet Corvette. The popular Kia Telluride had 26 days’ supply. But Kia cars – the Forte and K5 – also had very low inventory.

The redesigned Honda Civic that launched earlier this year has been hampered by the chip shortage and has only a 21 days’ supply. But other Honda models had skimpy inventories as well, including the CR-V, Odyssey minivan and Ridgeline pickup truck.

Toyota has had among the lowest, and often the very lowest, amount of inventory of all brands for months. Toyota is leading in selling electrified models, which pushed inventories of those to less than 20 days’ supply. The models include the new Sienna hybrid minivan, the hybrid only Venza, RAV4 and its hybrid version and Prius Prime plug-in hybrid. Other Toyota models had similarly low supplies, including the Highlander SUV, Corolla, Camry, CH-R and, as always, its Tacoma and Tundra trucks. Toyota is about to launch its redesigned Tundra pickup.

On the luxury side, Lexus was again the brand with the lowest inventory, but Land Rover, Acura and BMW were below average as well.


Once again, minivans saw the lowest inventories among all segments, largely due to the low supply of the Kia Carnival, Toyota Sienna and Honda Odyssey. Stellantis’ minivan plant in Canada was re-opened after several months of being idle, boosting Chrysler Pacifica’s inventory.

Generally, the lowest inventories, besides in minivans, have been in SUVs and trucks while car supplies have been more abundant. That remained somewhat true as August approached except that inventories for full-size pickup trucks, due to Ram’s healthy supply, were above average. In contrast to the past, compact cars fell to the second-lowest spot, pushed down by high-volume sellers Toyota Corolla and Honda Civic being in short supply. Alternative fuel vehicles like hybrids also had been more plentiful, but this month, due to Toyota’s tight supplies, they were below average.

Across the price spectrum, the days’ supply for vehicles under $20,000 was lowest followed by the $30,000 to $40,000 category and then the $20,000 to $30,000 segment.

More insights are available from Cox Automotive on new-vehicle inventory, using a 30-day rolling sales methodology to calculate days’ supply.

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.