icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Data Point

New-Vehicle Inventory Hits 80 Days of Supply


Facebook Share Twitter Tweet Linkedin Share Email Email

Article Highlights

  1. The weak January sales pace led to a new-vehicle inventory buildup to 80 days’ supply.
  2. Full-size pickups and SUVs from domestic automakers had the highest supply.
  3. Vehicles under $40,000, crossovers and sedans had the tightest supply.

February opened with 80 days of new-vehicle supply across the industry, the highest since June 2020, according to Cox Automotive’s analysis of vAuto Available Inventory data.


Total Inventory
as of Feb. 2, 2024


Days’ Supply


Average Listing Price

At the start of February, the total U.S. supply of available unsold new vehicles was 2.61 million units. That is 870,000 units – or 50% – above a year ago. Inventory was down from 2.66 million at the start of January.

Days’ supply at the start of January hit 80, up 38% from the same time a year ago. The last time days’ supply crossed the 80-days mark was June 1, 2020, when it was 83 days’ supply.

The Cox Automotive days’ supply is based on the daily retail sales rate for the most recent 30-day period, which ended Feb. 5. Sales during that period ran 9% ahead of a year ago. For the full month of January, new-vehicle sales decreased to a 15.0 million seasonally adjusted annual rate (SAAR), the lowest sales pace since last March due partly to harsh winter weather that disrupted sales in what is typically the lightest sale volume month of the year.

Domestic Automakers Have Highest Inventory Levels

Many domestic makes had the highest inventory. Dodge had the highest of any make by a wide margin, followed by Chrysler, Lincoln and Ram. Brands with the lowest supply were Asian imports. Toyota had the lowest at 36 days of supply, followed by Honda, Lexus and Mazda. Cadillac was at the low end as well.


Of the top-selling 30 models, the ones with the lowest inventory were mostly Toyota and Honda models. The new Toyota Grand Highlander had the lowest, followed by the Ford Maverick, which comes standard as a hybrid. The new Chevrolet Trax was also at the low end.

At the other end of the spectrum, pickup trucks, led by the Ram 1500, and SUVs, led by the Ford Bronco Sport, had the highest inventory.

The average new-vehicle listing price opened February at $47,142, down 1% from a year ago. The average listing price rose throughout December 2023 and started January high, but prices began declining in the second week of January and have been dropping by almost 1% a week.

The U.S. new-vehicle average transaction price in January was $47,401, down nearly 4% from a year ago and down almost 3% from December 2023, according to Kelley Blue Book. (The month of December, when luxury vehicle sales typically surge, often sees a jump in average transaction prices.) Discounts and incentives in January averaged 5.7% of ATP, up from 5.5% in December and nearly 100% higher than a year ago.

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.