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Data Point

Shopper Trends Snapshot: Finishing the Year Strong – Top Segment Gainers


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Car shopping traffic was up overall in Q4 on Autotrader, with more than half of mainstream car, truck, and SUV segments posting double-digit growth compared to the prior quarter.

Shopper trends snapshot embedded image

Four luxury segments – the three SUV segments and luxury’s full-size car segment – experienced the largest percentage growth in traffic among the 17 segments, contributing to a strong finish for luxury overall (+14%). Despite upward momentum for many, rises for some mean declines for others – 30 of more than 200 segment models face an uphill battle to start the year, having dropped a half share point in Q4.

Among those benefiting from the increased shopping, Ford makes the biggest statement at a brand level, boasting 13 “top 3 gainers” across their respective segments.

Download the full report below to find out more about which non-luxury and luxury models were among the top three segment gainers.

Get the full report about which non-luxury and luxury models were among the top three segment gainers.


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