Shopper Trends Snapshot: Finishing the Year Strong – Top Segment Gainers
Thursday January 24, 2019
Car shopping traffic was up overall in Q4 on Autotrader, with more than half of mainstream car, truck, and SUV segments posting double-digit growth compared to the prior quarter.
Four luxury segments – the three SUV segments and luxury’s full-size car segment – experienced the largest percentage growth in traffic among the 17 segments, contributing to a strong finish for luxury overall (+14%). Despite upward momentum for many, rises for some mean declines for others – 30 of more than 200 segment models face an uphill battle to start the year, having dropped a half share point in Q4.
Among those benefiting from the increased shopping, Ford makes the biggest statement at a brand level, boasting 13 “top 3 gainers” across their respective segments.
Download the full report below to find out more about which non-luxury and luxury models were among the top three segment gainers.