Michelle Krebs, executive analyst for Cox Automotive, wrote an opinion piece in The Hill. She describes the “eerily low-key” Detroit auto show and what that might mean for the industry’s future.
Despite celebrating its 30th anniversary as an international show, German automakers Mercedes-Benz, BMW and Audi, which typically have used Detroit as a stage for major product reveals, were noticeably absent, according to Krebs.
She explains that this year is a transition year for the show as it reinvents itself as a summer, outdoor event in June 2020 in hopes of winning back participation from international brands.
According to Krebs, the show is emblematic of the transition period the auto industry itself is in now.