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COVID-19 BUSINESS UPDATES

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Summer selling season is here!

3 Steps to Jumpstart Your Summer with Digital Retailing

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The summer selling season is here and so, too, is the pressure to hit sales goals and capture as much margin as is possible in this changing automotive marketplace. During crunch time, it’s natural to seek the comfort and familiarity of the way business used to be done. That could look like emphasizing print, displaying only MSRPs on vehicle details pages, reverting to the old “get ‘em into the dealership” sales mentality, or the urge to load first pencils up with a few grand in product.

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