News Coverage
AI tools can help manage inventory and boost profitability
Monday January 21, 2019
Article Highlights
- A computer almost always knows better than a human, artificial intelligence proponents say, but many car dealers have to see it to believe it before they can get comfortable handing certain tasks off to a machine.
- John Malishenko, director of operations for Germain Motor Co., went through that at a Cox Automotive retreat about Clutch, Cox's vehicle subscription platform, where he was floored by the engagement and customer satisfaction potential of Clutch's artificial intelligence tool.
- The Clutch app receives telematics data from the vehicle and asks customers questions to create a profile designed to help personalize their experience. After the retreat, Malishenko signed up Germain, a dealership group in Columbus, Ohio, to offer its own subscription program through Clutch.
Automotive News, Jan. 21, 2019 — A computer almost always knows better than a human, artificial intelligence proponents say, but many car dealers have to see it to believe it before they can get comfortable handing certain tasks off to a machine.
John Malishenko, director of operations for Germain Motor Co., went through that at a Cox Automotive retreat about Clutch, Cox’s vehicle subscription platform, where he was floored by the engagement and customer satisfaction potential of Clutch’s artificial intelligence tool.
“I was amazed they could create an engaging experience that was all AI-driven. No brick and mortar, not many people [involved in the sale], but people felt engaged, connected, heard,” said Malishenko. “All the traditional mechanisms we use to build engagement — people, buildings, amenities — [were] nonexistent. It was all being done through AI.”
The Clutch app receives telematics data from the vehicle and asks customers questions to create a profile designed to help personalize their experience. After the retreat, Malishenko signed up Germain, a dealership group in Columbus, Ohio, to offer its own subscription program through Clutch.