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Confronting a challenged and uncertain future

Automotive Author Tackles Topics Some Dealers Don’t Want to Talk About

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Article Highlights

  1. Automotive-retail guru Dale Pollak says many people in auto retailing eschew certain industry issues, both current and looming.
  2. He feels “an obligation to bring voice to topics too few in our industry want to talk about.”
  3. Pollak’s fourth book is entitled Like I See It: Obstacles and Opportunities Shaping the Future of Retail Auto and devotes chapters to dealer margin compression, increased automaker control, dealer network consolidation, consumer preference for digital retailing and more.

Automotive-retail guru Dale Pollak says many people in auto retailing eschew certain industry issues, both current and looming.

That tentativeness is one reason he’s written a new book. He feels “an obligation to bring voice to topics too few in our industry want to talk about.”

The industry is “confronting a challenged and uncertain future,” says the industry thought leader and founder of vAuto, an inventory-management software provider. Available on Amazon, Pollak’s fourth book is entitled Like I See It: Obstacles and Opportunities Shaping the Future of Retail Auto. It devotes chapters to dealer margin compression, increased automaker control, dealer network consolidation, consumer preference for digital retailing and more.

Pollak is a former dealer and ex-farmer who once grew corn and soybeans near the Mississippi River in western Illinois. “I was the only blind, Jewish farmer registered with the U.S. Department of Agriculture,” he quips.

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