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News Coverage

‘Being bossy … is really important’


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Liza Myers Borches, CEO of Carter Myers Automotive, was mistaken for a spouse of a dealer, not a dealer herself, when she went to a baseball game with an automaker.

A situation such as that is rare these days, she said, but “that just told me that there’s still some unconscious bias. It happens, and we’re all going to move past it. We’re going to learn from it together.”

Especially over the past few years, more women have been recruited and promoted in the auto industry. But women should continue to voice their opinions to keep propelling the industry toward change, auto retail leaders said on a panel Saturday.

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