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Cox Automotive's Karl Brauer joins the July 28 show

Bloomberg Technology: Tesla Model 3

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Cox Automotive’s Senior Director of Content and Executive Publisher Karl Brauer discusses the Tesla Model 3 launch on the Bloomberg Technology show. He joins Bloomberg to address the question:  How much demand will there be and is Tesla’s Model 3 a car for the masses?

Karl compares the Tesla Model 3 to a BMW 3-series car and concludes that it should not be considered a mass market car because the BMW 3-series is similarly priced and is not considered a mass market car.

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