Cox Automotive's Karl Brauer joins the July 28 show
Bloomberg Technology: Tesla Model 3
Monday July 31, 2017
Cox Automotive’s Senior Director of Content and Executive Publisher Karl Brauer discusses the Tesla Model 3 launch on the Bloomberg Technology show. He joins Bloomberg to address the question: How much demand will there be and is Tesla’s Model 3 a car for the masses?
Karl compares the Tesla Model 3 to a BMW 3-series car and concludes that it should not be considered a mass market car because the BMW 3-series is similarly priced and is not considered a mass market car.