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No one should live their life in fear, simply because of the color of their skin.

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The 2017 Car Buyer Journey Study

The Car Buying Journey – Part One

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Cox Automotive has just released new information called the 2017 Car Buyer Journey Study. This data is a subgroup analysis that looks at household incomes of less than $75,000 and more than &75,000, as well as Millennials, generation X customers, boomers and pre-boomers.

This study gives good insight into the differences between car buyers, and how you can then cater to each individual group based on their wants and needs.

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