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News Coverage

Commentary: 3 Questions for Car Dealers More Important Than ‘How Many and How Much?’


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Automotive News, March 14, 2022 – Brian Finkelmeyer, new-car strategist at Cox Automotive, writes in a commentary piece in Automotive News about three areas of opportunity that deserve more attention than “How many and how much.”

In this article, Finkelmeyer explains that making a lot of money in the current environment doesn’t necessarily mean dealers have maximized their financial results. He addresses three additional metrics that dealers should pay attention to that have a far more meaningful impact on profitability.

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