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If dealers don’t embrace full digital retailing, disrupters will

Complete Digital Car Buy Year Away, Says Cox Automotive Exec

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NEW YORK – The ability to do car deals 100% online is about a year away, says Cox Automotive Chief Operating Officer Mark O’Neil, who urges dealers to board the digital train today.

It’s a matter of giving customers what they want – or else, he tells WardsAuto. “When customers want something, they always get it.

“Fundamentally, the consumer has learned to engage digitally in every other retail category: shoes, pizza, mortgages, electronics, books; pick any category. But the auto industry has held back in letting them do it.

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