icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

“So customers are evaluating their cars?”

Consumers Pretty Good at Self-Evaluating Trade-Ins


Facebook Share Twitter Tweet Linkedin Share Email Email

Four years ago, Juan Flores of Cox Automotive fielded a couple of skeptical questions from dealers at a meeting where he explained a then-new online tool that lets consumers calculate the value of their potential trade-in vehicles.

“So customers are evaluating their cars?” a dealer asked incredulously, wondering about the possibilities of the do-it-yourself efforts leading to overvaluations and imprecise condition reports.

Turns out, people who follow the guidelines are pretty accurate, Flores says today. He is the general manager of Autotrader’s Trade-In Marketplace, which oversees the online tool, now called Kelley Blue Book Instant Cash Offer.

Cox, which owns both Autotrader and Kelley, guarantees customers will receive the calculated amount of a trade-in, provided they follow the process and come up with a reasonably accurate valuation of their current vehicle.

Read More›

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.