CBT News, July 26, 2021 – Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining CBT News today to discuss this development is Marianne Johnson, Chief Product Officer at Cox Automotive, alongside Mike Barrington, who is the Senior Vice President and Business Leader of Digital Commerce and Retail Transactions at Cox Automotive as well. Kelly Mulroney, Senior Vice President of Product and Engineering for Digital Commerce and Retail Transactions at Cox Automotive, also joins the conversion.
Esntial Commerce™ is a cutting-edge digital retailing platform that aims to deliver a fast and frictionless consumer experience while also shifting the paradigm in car dealer profitability. Barrington begins the conversation by describing the inception of this platform.