icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

News Coverage

Cox Automotive and Penske Jointly Develop Automated Vehicle Retailing Platform for Online Car Buying


Facebook Share Twitter Tweet Linkedin Share Email Email

CBT News, July 26, 2021 – Penske Automotive Group and Cox Automotive have debuted an industry-first automated digital retailing platform for vehicle sales. Joining CBT News today to discuss this development is Marianne Johnson, Chief Product Officer at Cox Automotive, alongside Mike Barrington, who is the Senior Vice President and Business Leader of Digital Commerce and Retail Transactions at Cox Automotive as well. Kelly Mulroney, Senior Vice President of Product and Engineering for Digital Commerce and Retail Transactions at Cox Automotive, also joins the conversion.

Esntial Commerce™ is a cutting-edge digital retailing platform that aims to deliver a fast and frictionless consumer experience while also shifting the paradigm in car dealer profitability. Barrington begins the conversation by describing the inception of this platform.

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.