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COVID-19 BUSINESS UPDATES

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Cox Automotive: Bridging the gap from online experience to showroom buying

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Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, senior director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian Geitner, the ultimate goal is to take all the guesswork out of the customer shopping experience to eventually bridge the gap between online and offline car shopping.

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