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Interview with Autotrader general manager Jessica Stafford

Cox Automotive debuts Accelerate digital retail platform

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Article Highlights

  1. Cox Automotive announced a new Accelerate digital retail platform launching on the Autotrader and the Kelley Blue Book websites.
  2. It will be first available in Las Vegas, where 24 dealers are now offering this digital retailing solution live on those websites.
  3. As for how it works, once the shopper has chosen the vehicle he or she wants, Accelerate allows the consumer to calculate a monthly payment, get a trade-in value, secure financing, browse F&I products, accept the terms of a deal and reserve a vehicle — all starting from the vehicle details pages and all done online.

Just over a month ago, Autotrader announced a revamp of the car-shopping site that, among other upgrades, would include online deal-making. That piece of the revamp would essentially allow consumers to start the buying process online through Autotrader and help transition them “from searching to buying when they are ready.”

That project took a step forward on Monday.

Cox Automotive announced a new Accelerate digital retail platform launching on the Autotrader and the Kelley Blue Book websites.

It will be first available in Las Vegas, where 24 dealers are now offering this digital retailing solution live on those websites.

The process begins in the vehicle detail pages of Autotrader.com and KBB.com, and dealers must be on the Autotrader or Kelley platforms to utilize.

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