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Cox Automotive spreads its racing bets

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Cox Automotive seems to touch every aspect of automotive retail: shopping, financing, inventory management, dealership websites, auctions and more. But outside of the retail world, you’ll find Cox on the racetrack.

Racing is a huge part of the marketing strategy across Cox Automotive’s media brands, which include Kelley Blue Book and Autotrader, said Jessica Stafford, vice president of marketing.

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