News Coverage
Cox Stresses Digital, Data for Retailers Post-COVID
Monday June 8, 2020
Automotive News, June 8, 2020 – Cox Automotive this week will unveil a strategy to realign its business around new priorities — from digital acceleration to data insights — that the company says reflect how auto retailers will need to operate in a post-pandemic world.
The campaign, called “The Way Forward,” will include new integrations between several of the company’s products to better help dealerships manage inventory acquisition and sell cars through digital platforms, Cox Automotive President Sandy Schwartz told Automotive News.