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How Data Mining Creates Resale Opportunities With Existing Customers


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Tougher times could be on the horizon for the automotive industry.

When margins compress and sales volume slows, many dealers wonder how to acquire enough new customers to stay profitable. But those dealers already have a gold mine of sales opportunities at their fingertips: their existing customers.

Selling to existing customers is six to seven times less expensive than selling to new ones. And it’s easier, too.

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