icon-branding Events Icon Created with Sketch. Inventory Icon Created with Sketch. icon-mail-hovericon-mail Marketing Icon Created with Sketch. icon-operationsicon-phone-hovericon-phone Product Training Icon Created with Sketch. Sales Icon Created with Sketch. Service Icon Created with Sketch. icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter Created with Sketch. icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

Attribution studies zero in on digital leads

Firm checks 3rd-party success rate


Facebook Share Twitter Tweet Linkedin Share Email Email

Heath Thompson was getting ready to stop advertising on Autotrader and cut back on digital spending last fall at his rural Georgia store when the company, hoping to retain the contract, offered to do an attribution study to show Autotrader’s influence.

Thompson, general manager of Ronnie Thompson Ford in East Ellijay, Ga., agreed to the study. He was surprised by what he learned.

Read more›

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.