The auto industry is just beginning to adjust to a post-peak SAAR reality. In this environment, some dealers may be tempted to put their faith in overall economic confidence and key projections pointing toward stronger auto sales beyond 2017. Regardless of whether consumer demand rebounds, dealers need to think beyond new car sales and growth and consider the service department’s potential to drive revenue and growth.
Untapped opportunity in the service department is abundant. With fewer than one in three service visits taking place at dealerships in the U.S., according to J.D. Power, dealers have a compelling opportunity to engage customers beyond the initial sale. Here are three ways to do exactly that: