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Mike Burgiss talks about the evolution of dealers

In focus: connectivity, new technology and integration


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Article Highlights

  1. Mike Burgiss, vice president digital retailing at Cox Automotive, presented the perspective of one of North America’s largest dealer groups.
  2. “We’re not talking about the death of the daelership, but about the death of the way we buy cars,” he said. Traditional dealerships will continue, he predicted, because that’s where the sale will have to be completed and the car delivered.
  3. But processes will become more efficient and the link between the online brand experience and the physical dealership will be improved.

ATLANTA — The automotiveIT International conference, which concluded here last Wednesday, highlighted the breadth of the challenges and opportunities in the auto industry as companies change processes, products and business models. Industry speakers at the two-day event said a bright future lies ahead if automakers and suppliers successfully manage to develop and start adopting new technologies to improve production efficiency, make their products smarter and raise customer satisfaction, especially on the car retailing side. And executives speaking at the conference agreed that IT is a driving force in making the industry transformation happen.

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