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Margin for Error Just Got Smaller in New-Car Operations

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WardsAuto, June 29, 2020 – The U.S. consumer and economy are returning to some semblance of normalcy, but the new-car business is likely to be anything but normal for the foreseeable future.

Dealers are facing a rare situation in many markets: Consumer demand is higher than supply. 

Online shopping metrics are off the charts across various Cox Automotive properties, such as Autotrader and Kelley Blue Book, as many shoppers are in need of some “retail therapy” and excited to take advantage of compelling incentive offers.

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