icon-branding Inventory Icon icon-mail-hovericon-mail Marketing Icon icon-operationsicon-phone-hovericon-phone Product Training Icon Sales Icon Service Icon icon-social-fb-hovericon-social-fbicon-social-google-hovericon-social-googleicon-social-linkedin-hovericon-social-linkedinicon-social-rss-hovericon-social-rss icon-social-twitter icon-social-twitter-hovericon-social-twittericon-social-youtube-hovericon-social-youtube

COVID-19 BUSINESS UPDATES

View Details x

Does marketing during big sporting events work for dealers?

Share

Facebook Share Twitter Tweet Linkedin Share Email Email

Marketing around huge sporting events is garnering a lot of interest for auto makers. In a video interview with Joe Gumm, CBT News, Jessica Stafford, VP of Marketing with Cox Automotive, said these events attract the attention of many car shoppers. Dealers need to look for quality and intent. These are clear signs of car shoppers intending to evolve from shopper to buyer: phone call/email leads; online chat; clicks from third-party site to dealer site; saving a car (search parameters). Saving a car is a particularly compelling action that shows intent to buy.

Read more›

Sign up here to receive bi-weekly updates on news and trends dominating the automotive industry.