What does it mean to be successful with retail customers?

The auto retail environment today is the most competitive it has ever been. The pressure for dealers to add value to the customer experience is immense. According to Stephen Smith, Vice President of Marketing with Cox Automotive, finding the extra value begins with hiring the right people for your showroom in order to have the right conversations with highly-engaged car-shoppers.

See the interview on CBT News with Joe Gumm where Stephen explains what dealers can do now and into the spring as they look for profit coming from their used-car inventory.

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