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Millennials and their focus on payments


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Cox Automotive vice president of research and market intelligence Isabelle Helms looked to give auto finance providers insight into how to tackle the challenges presented by millennials: the often-discussed demographic that’s becoming one of the largest potential vehicle-buying segments out there today.

During a keynote presentation at the annual event earlier this year, hosted by the Consumer Bankers Association, Helms touched on why millennials are different.

“Given the time when millennials started to consider buying cars, given their past and some of the challenges they have faced, given the recession we faced in 2008 and 2009, they have a very different mindset when it comes to how they enter the car shopping process,” Helms said during a phone conversation with SubPrime Auto Finance News.

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