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Misconceptions About EVs Hindering Demand

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Automotive News, Aug. 19, 2019 — Cost and practicality are deterring customers from buying electric vehicles, according to a Cox Automotive study. But Cox says much of the concern is based on misconceptions.

“A lot of it is misconception and an education opportunity for manufacturers and dealers,” said Rachelle Petusky, manager of research and market intelligence for Cox Automotive’s mobility group. “Their understanding of EV is based on what was happening in the market more than 15 years ago and is not based on the innovation that has come with the battery and being able to bring down the cost per kilowatt of the battery.”

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