Interview with Zach Hallowell, Manheim and RMS Automotive
Never Miss the Opportunity to Make a Bid on a Used Car
Wednesday September 5, 2018
Article Highlights
- Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challenging during an auction sale day where thousands of vehicles are crossing multiple auction blocks in just a few hours.
- With Manheim’s Lane Alerts, buyers can receive a text message in advance of a vehicle they’re interested coming up for sale, so they will never miss the opportunity to bid on a unit they need.
- Zach Hallowell shares how Manheim is "meeting our dealers where they are." He want on to say, "We are creating greater personalization in order to make dealers' lives easier."
Buyers know that getting the right vehicle at the right time is critical to maximizing profits in the ultra-competitive used car industry—but that can be challenging during an auction sale day where thousands of vehicles are crossing multiple auction blocks in just a few hours. With Manheim’s Lane Alerts, buyers can receive a text message in advance of a vehicle they’re interested coming up for sale, so they will never miss the opportunity to bid on a unit they need. In the six months since Lane Alerts launched, over 33,000 vehicles have sold to a client who set up a Lane Alert and received that Lane Alert message.
Zach Hallowell shares how Manheim is “meeting our dealers where they are.” He want on to say, “We are creating greater personalization in order to make dealers’ lives easier.”