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Integrates Kelley Blue Book Price Advisor tool

Online deal-making part of Autotrader revamp

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Article Highlights

  1. Autotrader announced a revamp of the car-shopping site Monday with five key upgrades, including online deal-making. This would will allow consumers to start the buying process online through Autorader and help “move shoppers from searching to buying when they are ready,” the company said.
  2. Additional upgrades include seamless cross-device car shopping, the integration of the Kelley Blue Book Price Advisor tool, an enhanced search experience and personalized shopper content.
  3. “Car shoppers have set clear expectations of how they like to shop and transact online: to have a trusted and transparent experience that’s fast and enjoyable,” said Jessica Stafford, senior vice president and general manager of Autotrader, in a news release.

Autotrader announced a revamp of the car-shopping site Monday with five key upgrades, including online deal-making.

This would will allow consumers to start the buying process online through Autotrader and help “move shoppers from searching to buying when they are ready,” the company said.

Additional upgrades include seamless cross-device car shopping, the integration of the Kelley Blue Book Price Advisor tool, an enhanced search experience and personalized shopper content.

The company plans to start by launching a mobile-first homepage then conducting staged rollouts throughout 2018.

“Car shoppers have set clear expectations of how they like to shop and transact online: to have a trusted and transparent experience that’s fast and enjoyable,” said Jessica Stafford, senior vice president and general manager of Autotrader, in a news release.

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