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Mark O'Neil explains Accelerate

Online F&I Profits Remain Uncertain Amid Rise of Digital Platforms

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Article Highlights

  1. Cox Automotive recently boosted its online F&I presence with the launch of Accelerate.
  2. The platform gives car shoppers the ability to “calculate monthly payments, get trade-in values, secure financing and browse F&I products.”
  3. Mark O’Neil, executive vice president and chief operating officer for Cox Automotive, said the 24 Las Vegas-area dealerships that have tested the program have seen an 80 percent increase in front-end and back-end gross profits, likely due to the platforms educational videos about F&I products that can be presented in a more subdued fashion for consumers.

Cox Automotive recently boosted its online F&I presence with the launch of Accelerate. The platform gives car shoppers the ability to “calculate monthly payments, get trade-in values, secure financing and browse F&I products.”

Mark O’Neil, executive vice president and chief operating officer for Cox Automotive, said the 24 Las Vegas-area dealerships that have tested the program have seen an 80 percent increase in front-end and back-end gross profits, likely due to the platforms educational videos about F&I products that can be presented in a more subdued fashion for consumers.

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