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EXCLUSIVE SNEAK PEEK:

NADA 2020 — Las Vegas, February 15–17

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Study: Millennials want info before visiting

Online intros could draw Gen Y to F&I products

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Millennials are more cost-conscious than Gen Xers or baby boomers, but transparency and online F&I product introductions could sway them to open their wallets for add-ons, a new study finds.

In 2016, millennials accounted for 29 percent of new-vehicle sales. In the next three years, according to Deloitte, that share will rise to 40 percent, Cox Automotive says in the study, “Improving the Car Buying Experience for Millennials … and Everyone Else.”

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