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Retailers could take a page from Amazon, Cox COO says

Online presentation is key for F&I profits

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By 2019, 10 percent of vehicle purchases could be online. But to make digital retailing viable, dealers must learn how to sell the entire deal online, including F&I products.

That’s according to Cox Automotive COO Mark O’Neil, a longtime advocate for online auto sales. O’Neil told Automotive News that dealers must have a holistic approach to presenting F&I products online, clearly laying out what they do and how the consumer can benefit from them.

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