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Optimism, Healthy Sales, and Incentives Highlight the Finish Line of 2018 Sales

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CBT News, Jan. 4, 2019 — This past year was met with a lot twisting turns when it came to auto sales and trends. However, in the end, many were wondering how 2018 would eventually shape up, and December’s sales results held the final piece of the puzzle. Estimates given by leading analysts from Cox Automotive and Edmunds have revealed that December is on track to show some of the most robust results of the past year.

According to Edmunds, December is expected to be the second-best auto sales month of 2018. Both firms forecasted December sales to hit a seasonally adjusted rate (SAAR) of over 17 million. Cox Automotive has an estimated SAAR of 17.2 million while Edmunds forecast approaches 17.4 million. This past year will likely be the fourth year in a row that auto sales will be above 17 million. Cox Automotive and Edmund’s numbers reveal a healthy auto industry that rose above expectations to put many automakers in a decent position for 2019. What possibly led to this uptick, and is the outlook as optimistic for 2019? Read on for our takeaways from December’s auto sales results.

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