New Research Shows Automakers Face Consumer Skepticism Toward Vehicle Feature Subscriptions
ATLANTA, May 15, 2023 – According to consumer research from Cox Automotive, automakers may face challenges if they expect to generate significant revenue from subscription-type features, also known as Features on Demand (FoD). In a new study titled “Software Monetization: The Emergence of Vehicle Features on Demand,” the Cox Automotive Research and Market Intelligence … Continued