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behind the scenes with leaders in the used-car space

Power 300: Q&A with Lori Wittman of Cox Automotive

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Article Highlights

  1. In the latest installment of the annual Power 300 issue of Auto Remarketing, we go behind the scenes with some of the leading companies in the used-car space and their top executives with a few Q&A features.
  2. Next up is Lori Wittman, the general manager of VinSolutions and senior vice president of retail dealer solutions at its parent company, Cox Automotive.
  3. Wittman shares insights on the vision at VinSolutions to give dealers the data and tools to make every customer engagement count — and that means humanizing and personalizing as many exchanges as possible.

In the latest installment of the annual Power 300 issue of Auto Remarketing, we go behind the scenes with some of the leading companies in the used-car space and their top executives with a few Q&A features.

Next up is Lori Wittman, the general manager of VinSolutions and senior vice president of retail dealer solutions at its parent company, Cox Automotive.

Auto Remarketing: What are some ways VinSolutions and Cox Automotive as a whole are trying to connect dealers and shoppers, and foster the ‘human element’ of the transaction?

Lori Wittman: As a leading provider of dealership customer relationship management (CRM) software, our vision at VinSolutions is to give dealers the data and tools to make every customer engagement count — and that means humanizing and personalizing as many exchanges as possible. Every dealership is different, and its customers are different. We’ve designed our products to accommodate the unique characteristics of each dealership and its customer base with processes that are fully customizable and easy for dealers to adjust.

This may sound like a small thing, but I’ve heard from dealers that having the ability to control CRM processes is key to driving the ownership and usage that lead to results. Our tools also deliver a single view of the customer across the business, which is key to understanding each customer’s needs.

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