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Service shop becomes even more crucial for dealers

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When a customer buys a vehicle from a dealership, that transaction in and of itself is not the only important part of that visit.

So, too, is establishing a vehicle-service relationship between that shopper and the dealership.

That’s crucial, not only from the standpoint of driving a segment of their business with high margins, but also retaining a customer for service, who might otherwise visit an aftermarket shop instead.

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