Once a year, Cox Automotive drops 13 to 15 auto retail executives in a remote wooded area in northern Georgia.
The exact location is a secret, and how each of them gets there varies: Some are taken by air, some by land and some by water. The assorted travel approach is deliberate to force the executives to consider the area from different points of view. When they arrive, they are strangers in the wilderness who must unite to survive.
“It puts them in a foreign environment, with people they don’t know well, where titles don’t matter,” said David Pyle, senior vice president for Cox Automotive Enterprise Dealer Partnerships in Atlanta.