When Technology Empowers People: The Critical Connection that Helps Build a Positive Retail Experience

Ultimately, the business of cars is the business of people. It’s something you may already know, especially if you work at a car dealership. After all, selling cars is about building relationships: the give and take of negotiation, and of establishing a connection between buyer and seller.

It’s a fundamental part of a story that starts online and runs through sales, service and operations. It’s true even now, as automotive retail moves headlong into an era where technology-driven automation drives fundamental changes in retail operations.

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