Ultimately, the business of cars is the business of people. It’s something you may already know, especially if you work at a car dealership. After all, selling cars is about building relationships: the give and take of negotiation, and of establishing a connection between buyer and seller.
It’s a fundamental part of a story that starts online and runs through sales, service and operations. It’s true even now, as automotive retail moves headlong into an era where technology-driven automation drives fundamental changes in retail operations.