Shoppers have their own browsing habits when viewing third-party sites, but not all consumer activity on these portals has equal weight. Cox Automotive will address that this year with a new feature on its digital nGauge product.
Today, consumers visiting dealership sites run by Cox Automotive’s Dealer.com get points based on their activities through nGauge’s scoring system. If they view a vehicle display page or the “store hours” page, for example, they get points that put a value on their visits. The points identify people with the highest purchase intent. That helps dealerships know who to market to.