What can the industry expect through the end of the year? Brian Finkelmeyer, senior director of new car solutions at Cox Automotive, joins Jim Fitzpatrick on CBT News to answer that question. Finkelmeyer recently published an article in the Cox Automotive Newsroom titled Everything About 2020 Is Different, Including Year-End Deals, where he explores how December 2020 will look different from previous years.
Finkelmeyer begins the conversation by explaining the purpose of his article. He said that he wanted to encourage car shoppers to act sooner rather than later when it came to buying a new car due to the inventory shortage. Finkelmeyer says that end-of-the-year deals might look different this year as many retailers are in danger of running out of inventory.