Who will order car subscriptions?

Vehicle subscription services are emerging as a new slice of the car-sharing market, and industry leaders are still trying to figure out which model will work best: one aimed at the low-end subprime market, or high-end consumers who want to be able to drive the fanciest thing on the road. Or maybe the market will land somewhere in the middle or somewhere else entirely.

Cox Automotive COO Mark O’Neil believes that there will be some demand from consumers for the flex subscription model, allowing customers a third option besides simply buying or leasing cars.

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