More than 35% of web appointments are made on mobile devices
Xtime: Mobile Appointments Up 56% in 2017
Tuesday February 20, 2018
Article Highlights
- Analysts found that, in 2017, mobile service appointments increased by 56% and desktop appointments increased by 5%.
- Nearly one-quarter (22%) of online service appointments were made after hours, making this a critical feature for dealers, according to Jim Roche, Xtime’s vice president of marketing and managed services.
- More than one-third (35%) of web appointments are now made on mobile devices, Roche added, and Xtime’s proprietary mobile statistics show that data and digital optimization can enhance customer engagement with dealerships’ fixed operations.
Retention solutions provider Xtime has released its proprietary statistics of dealership mobile activity for 2017. Analysts found that, in 2017, mobile service appointments increased by 56% and desktop appointments increased by 5%.
Nearly one-quarter (22%) of online service appointments were made after hours, making this a critical feature for dealers, according to Jim Roche, Xtime’s vice president of marketing and managed services.
“The takeaway here for dealers is that you must be mobile in order to provide consumers with the absolute best experience no matter where they are,” Roche said. “Additionally, according to the Cox Automotive Maintenance & Repair Study, 45% of consumers that did not book online said they did not know they could, so there is great potential in mobile use continuing to increase.”
More than one-third (35%) of web appointments are now made on mobile devices, Roche added, and Xtime’s proprietary mobile statistics show that data and digital optimization can enhance customer engagement with dealerships’ fixed operations.