Are You Ready for Higher
Profit Potential?
Welcome to the Learning Series
Most dealers see tariffs as a hurdle, but the automotive industry is no stranger to disruption. Learn how to capitalize on increased consumer activity with smart data usage and personalized experiences, find creative ways to acquire the best inventory, and streamline your operations. You’ll get the complete profit picture that drives higher profits and keeps your dealership thriving.
Your Four Video / Audio Sessions
The Right Strategy:
Inventory Acquisition and Operational Efficiencies
In this special edition, Micah Tindor and Jade Terreberry address the impact of tariffs and reveal inventory acquisition strategies to maximize profits and operational efficiencies.
The Right Car:
Quality Inventory and
Moving Strategies
Join Chrisey O’Hara and Bethany Johnson to uncover the first two pieces of the profit picture – modern ways of acquiring the right car that will move quickly in the right market.
The Right Consumer:
Shopper Demand and
Marketing Strategies
In the second part, Chrisey and Bethany reveal the final two pieces of the profit picture – ways working now to get in front of the right consumer in the right way.
The Right Price:
Bigger Margins and
More Profitability
In the final segment, host Jade Terreberry joins Chrisey and Bethany to tie it all together – steps to build the right strategy in today’s times to realize full profit potential.
The Complete Profit Picture
With more accurate appraisals, lower cost to market on acquired inventory, pricing recommendations tailored to each vehicle’s unique investment value, and access to the industry’s largest audience of in-market shoppers, with Autotrader and vAuto you’ll have the ability to realize more ROI and greater profitability potential.
Meet Your Instructors
Chrisey O’Hara
Autotrader & Kelley Blue Book
Chrisey O’Hara is Vice President of Dealer Sales at Cox Automotive, leading a 500+ client-facing team delivering critical Consumer Solutions to keep automotive retailers engaged and relevant to today’s ever-evolving car buyers. A proven leader with more than 25 years of experience in the automotive industry, with 22 years of that with different businesses within Cox, few have contributed more to moving automotive retail business forward into the digital world.
Bethany Johnson
vAuto
Bethany Johnson brings more than two decades of automotive experience to her current role as vAuto’s Strategic Planning Director. Johnson earned a bachelor’s degree in business marketing as well as an MBA. Prior to joining Cox Automotive, she held numerous retail automotive leadership positions in metro-Atlanta dealerships. Her automotive background coupled with the experience of partnering with hundreds of dealerships in order to increase efficiencies and profits, make her a natural industry leader and educator focusing on solving dealers pain points.
Jade Terreberry
Cox Automotive
Jade Terreberry is the Sr. Director of Strategic Planning for Cox Automotive, with a focus on Autotrader and Kelley Blue Book and host of the popular “UnJaded” series covering today’s industry hot topics. Having spent much of her life and career working in automotive, and 9 years at Cox, she has deep firsthand knowledge of the end-to-end dealership business enabling her to help dealers solve today’s business challenges and plan for the future.
Micah Tindor
Kelley Blue Book Instant Cash Offer
Micah Tindor is the Senior Director of Strategic Planning for the Kelley Blue Book Instant Cash Offer business within Cox Automotive, focused on providing the best trade-in solution for Dealers, Consumers, OEMs, and Partners. guiding KBB ICO’s strategy and its role in Valuations, Appraisals, Pricing, and Disposal. With 15 years in the automotive industry, prior to his current role, Micah co-founded and served as COO of vAuto’s used car reconditioning software iRecon and held multiple Mobility leadership positions for Goodyear Tire & Rubber Company.
Here’s What You’ll Discover
Four Exclusive
Learning Sessions
Learn new ways to drive profits by modernizing your strategy around selling the right car, to the right consumer, for the right price. This series builds on one another, giving you the full picture on how to drive more ROI and profit potential.
Discover our latest Tariff Infographic
Packed with essential insights on how recent tariff announcements and tax refunds are quickly shaping current shopper behavior and what dealers can do to seize the opportunity.
Podcast & Video Series by Cox Automotive
Join host Jade Terreberry as she has UnJaded conversations with auto industry leaders around the trends and topics that should be on the modern dealer’s radar.
