5 min read

Don’t Let Your Marketing Strategy Fall Behind: Keep Up with Changing Trends 

Digital marketing managers and automotive digital marketing managers are constantly juggling numerous strategies to capture the attention of potential car buyers. To ensure your dealership remains competitive, you must adapt to emerging trends that are reshaping how car shoppers interact with brands.  This guide will delve into the latest automotive marketing trends and offer actionable … Continued Read Article
Dealer.com’s Google Analytics 4 Quick Reference Guide    1 min read

Dealer.com’s Google Analytics 4 Quick Reference Guide   

As a founding member of the Automotive Standards Council (ASC), Cox Automotive is committed to helping set a standard groundwork for the ongoing implementation and adoption of Google Analytics 4 (GA4) into the industry. For the latest updates, additional training material and a network of supporting companies, please visit the Automotive Standards Council website.    … Continued Read Article
4 min read

Elevate Your Digital Marketing With Five Essential Insights From Cox Automotive’s Car Buyer Journey 

Gaining insights into auto industry best practices is crucial. Understanding the car buyer’s journey is an essential step for automotive marketing professionals looking to drive engagement and boost sales. The 2023 Cox Automotive Car Buyer Journey study has provided a wealth of information that can significantly enhance your digital marketing strategy. Here, we distill the … Continued Read Article
4 min read

What Shoppers Want: Convenience, Choice and Flexibility 

As the digital age continues to advance at lightning speed, consumer preferences are evolving just as quickly. Understanding these shifts is crucial in providing an excellent customer experience while driving business success. Based on insights from the Cox Automotive 2023 Digitization of Car Buying Study, it becomes evident that convenience, choice, and flexibility are paramount … Continued Read Article