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Manage Customer Price Expectations


Build customer satisfaction by easing price negotiations

Car buyers today are less satisfied with the price they paid for their vehicle and less often trust that the dealership gave them the best deal.* Kelley Blue Book valuation and pricing solutions help dealers overcome price objections and contentious negotiations with online tools that incorporate supply and demand, regional variations, and more, to clearly show customers what a good deal would be. The result? A more transparent sales process that results in increased customer satisfaction and sales.

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  • Ensure your prices are fair and competitive
  • Give car buyers confidence that they are getting a good deal while minimizing complex and time-consuming negotiations
  • Enhance your brand by associating your dealership with Kelley Blue Book – the brand car shoppers trust
  • Templatized, co-branded marketing materials help integrate and streamline marketing efforts
  • Training to help ease your sales team’s conversations with customers
BRIDGE THE ONLINE SHOPPING EXPERIEnCe to easy in-store conversations
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Dealer Bridges Online/Offline Shopping Gap with Fair Price Tool

This case study examines the integration of Kelley Blue Book's Price Advisor into Del Grande Dealer Group's sales operation. According to DGDG, the result was dramatically enhanced customer and employee satisfaction and reduced transaction time while playing a vital role in helping the organization achieve its long-term goals.

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*Source: 2018 Car Buyer Journey Study, Cox Automotive/IHS MarkIt