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2015 Online Retail F&I Study


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Article Highlights

  1. Negotiating and applying for credit are two aspects of the car-buying experience that are particular sources of anxiety for consumers. Despite their general anxiety and reluctance around F&I, 84% believe F&I products have real value and 72% of shoppers indicated that they are still interested in learning more about F&I products and services. Dealers should consider adopting tools and technology that can allow shoppers to research F&I products on the dealership website—potentially earning them more F&I sales.

In an effort to better understand the consumer mindset when it comes to F&I and uncover revenue opportunities for dealers, we conducted a survey of 500 consumers who either recently purchased or were actively shopping for a car. The purpose of the study was to:

  • Understand consumer feelings toward F&I products and services and their current process of learning about and purchasing them
  • Measure current consumer awareness and knowledge of F&I products and services
  • Determine if consumers already know what F&I products they want to purchase or if they depend upon the dealer for education and encouragement
  • Evaluate the potential impact on F&I product sales if the education and sales process is brought online

2015 Online Retail F&I Study

Learn more about how you can drive influence and preference for F&I products at your dealership.


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